Tuesday, 17 May 2011

What post production decisions can you see they have used?
In this video we can see the use of black and white filter and fading transitions. There was also the use of freeze frames showing pictures of the singer and her boyfriend. This gives the video a better sense of narrative as it presents a story alongside the main aim of the video of selling the artist. It also makes the scene

What impact have their decisions had on the final product?
The black and white creates a dreamy feel which corresponds with the songs genre. The still images create a montage effect, which gives a sense that time has pasted and that the character is reflecting on her relationship.  This is the same effect that the black and white filter gives. The black and white filter also makes the audience feel relaxed and calm this replicates the mood of the song.

Which post production skills do the group need to develop?
There could be some more interesting graphics/alternative narrative alongside.

Which post production skills have they used more effectively than you here?
They have been a little more tasteful with their use of post production skills as the nature of their song suited a simpler, more artistic video. We used a lot of effects which made the video a lot more confusing. However, this is the effect we were going for.

Look at the groups ancillary products - what could they add or improve
The ancillary products reflect the video well, the black and white minimalist approach works well.
There is also a good correlation between each of the ancillary products which has come out nicely. Each product sticks to the simple/minimalist feel which gives it a good overall theme.

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