- voyeurism- watching them through hand held, part of their life/behind the scene of celebrities, we feel like part of the group enhanced
- lyrics/visuals- not linked at all but whether that is conventional is under debate
- music/visuals- edit to the beat enhance, chorus- footage v. different to the rest of the video but similar in all choruses
- Selling the artist- the band is the main feature throughout- hand held especially, lead singer identified through close ups- follow conventions of most music videos impeded
- Intertexuality- Wii games- Mario cart, Taylor Swift inspiration, charades
- Genre- Indie style, low key/budget-house + garden, would not have famous people in video impeded
Conventions- gave us a starting block, by sticking to some it helped create the video and reign in our ideas+ gave us focus. This gave us the ability to oppose the conventions as we felt it would give our video more of the look we were after.
Impeded
Convention- we felt that we needed to follow some of the conventions, i.e. band=focus in video, and that this restricted our creativity. For example, personally, we would have been content to make an animation, however the conventions of the 'indie' video meant that we were pressured to feature a real band.
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