Question on conventions

Using conventions which in this case is creativity and digital technology has enhanced our work greatly because it has allowed us to be able to use new high technological equipment and programs like final cut express which has enabled us to precisely edit our video to our liking. This is shown in real media texts across the world and makes them look professional like they are and in our video we have done this very well however trying to be too creative did hold us back as we tried to make a music video which was too hard to make with the apparatus and budget which we had which caused us to lose valuable time of filming and forced us to rush the new making of our music video. But overall the use of digital technology enabled us to enhance more than be impeded by our creativity problems.