Evaluation of group U1-44's mucis video

What production decisions can you see they have used?
What impact have these decisions had on the final product?

• They have decided to use split screens as a main editing technique that acts as a motif throughout the video making it look more fun and interesting, holing the audiences attention. 
• They used alot of hand held shots that made the video feel relaxed and light-hearted. It makes the band appear more relateable, making the audience feel like they are more involved in the video.
• They used slow motion at the end of the music video to make it more interesting and help with the overall flow of the video, making the pace progress and then decrease, resulting in the product feeling more professional.
• They have used jump cuts throughout the whole music video which has added to the upbeat tune and 

Which post production skills have they used more effectively then you have?
They have used the split screen technique better than we did and our product. we also they're stronger through out as they had a better quality camera and more close ups.



Look at the groups ancillary task and see what they could they add to improve?

This is the groups digi pack cover, we think that they could improve it by making it more relevant to the song that they are trying to promote. However there is nothing they could add to improve as they all of the conventions needed for a digi pack.