What post production decisions decisions can you see they have used?/What impact have these decisions had on the final product?
A Black and White Filter has been used, it was a good decision because it helps fit the audiences view on the conventions of the music genre. The impact it has is because it follows conventions even though the audience expect this which is also what they'd want to see, if it was anything other it wouldn't appear as successful. We feel that cutting the music on a beat change worked really well on this music video because they're smooth and subtle transitions which fit with the music style. Also we think that the animation was placed in the right places. The visuals would match the lyrics. Which being one of Goodwin's points is rather important as it makes the song's lyrics more emotional and appear meaningful towards the audience viewing it.
Which post production skills do the group need to develop?
They have used several shot types used in this music video which work really well, however more cuts are needed, as music videos genuinely have around 130 cut's.
Which post production skills have they used more effectively than you have?
The animation within the music video we believe is amazing. we can only compare this too our i-stop motion parts in our music video. However we just used photograph's, where as U1-45 clearly done this in a far more time consuming and creative way. We also used black and white, but this was only for the I-Stop motion, we deicided this becuase we wanted to represent a 'flashback' and separate it from the rest of the music video's narrative. If our video was all in black and white we dont think it would have been as successful to our genre becuase we wanted a everyday feeling to it and also the flash backs would not be differenciated to the rest of the video.
Look at the group ancillary products, what could they add or improve?
Our opinion on the ancillary tasks are that they do fit the conventions of the genre well, the black and white idea really works well. Using stills from their music video also helps promote their image and gives the audience an idea of what to expect. However one thing we did notice was the continuity of images and font style. We noticed that the poster has a different font for 'Vincent, Vincent and the Villains' to the DVD Cover. Both fonts appear to fit the genre, however we believe it should have been one or the other. Also we think there are too many fonts in total. Maybe one for the name and one style for everything else, with quotes in the same font but maybe in italics. Also consider position of the fonts.
Tuesday, 17 May 2011
Post Production Concept 5 Section 1A
1. What post production decisions can you see they have used?
2. What impact have these decsisions had on the final product?
The impact on adding all of the post production effects in terms of transitions and the split screens that were used and the editing is that it helps to make the music video look more professional and look of better quality. The editing helps to seperate the shots that they have used and make the video more clarable for the audience.
3. Which post production skills do the group need to develop?
The group need to develop how to add credits and other texts to there project. They also need to illustrate Goodwins Points more and show and this could have been done by using better visuals to lyrics and visuals to beat.
4. Which Post Production skills have they used more effectively than you have?re
In all fairness this group had not used post production skills better than us. In our group we had much better editing to change the locations and added in visual effects in the sense of filters and also texts to match goodwins points of visuals to lyrics. The production would have been better though.
5. Look at the groups ancillary products - what could they add to improve?
Cant find any
- Split screen
- quadruple split screen
- transitions - peel
- slow motion
- reverse shots
- editing - cuts etc
2. What impact have these decsisions had on the final product?
The impact on adding all of the post production effects in terms of transitions and the split screens that were used and the editing is that it helps to make the music video look more professional and look of better quality. The editing helps to seperate the shots that they have used and make the video more clarable for the audience.
3. Which post production skills do the group need to develop?
The group need to develop how to add credits and other texts to there project. They also need to illustrate Goodwins Points more and show and this could have been done by using better visuals to lyrics and visuals to beat.
4. Which Post Production skills have they used more effectively than you have?re
In all fairness this group had not used post production skills better than us. In our group we had much better editing to change the locations and added in visual effects in the sense of filters and also texts to match goodwins points of visuals to lyrics. The production would have been better though.
5. Look at the groups ancillary products - what could they add to improve?
Cant find any
Evaluation of group U1-44's mucis video
What production decisions can you see they have used?
What impact have these decisions had on the final product?
- They have decided to use split screens as a main editing technique that acts as a motif throughout the video making it look more fun and interesting, holing the audiences attention.
- They used alot of hand held shots that made the video feel relaxed and light-hearted. It makes the band appear more relateable, making the audience feel like they are more involved in the video.
- They used slow motion at the end of the music video to make it more interesting and help with the overall flow of the video, making the pace progress and then decrease, resulting in the product feeling more professional.
- They have used jump cuts throughout the whole music video which has added to the upbeat tune and
Which post production skills have they used more effectively then you have?
They have used the split screen technique better than we did and our product. we also they're stronger through out as they had a better quality camera and more close ups.
Look at the groups ancillary task and see what they could they add to improve?
This is the groups digi pack cover, we think that they could improve it by making it more relevant to the song that they are trying to promote. However there is nothing they could add to improve as they all of the conventions needed for a digi pack.
U50 post production evaluation
1) What post production decisions can you see they have used?
- split screens- appear near then end
- during split screens- mirrored effect
- kaleidoscope effect near then end
- word on appearing on screen
- use of shot decisions- lots of location
- fades/transitions from cuts
- split screen/mirror/kaleidoscope- This decision did not fit the genre convention but it works/looks good and interesting. Adds something visually interesting and different for the audience.
- variety of shot types-most are mid shot
- framing of shots-central
- could have developed the effects more throughout the video (more regularly) as most appear towards the end of the video.
- they used split screens with the addition of another special effect-mirror-this means that they were more effective in creating a different looking video. Split screens add interest but with the addition of the other effect, this then increases the effectiveness of the split screens.
- Digipack- the effect on the cover of the digipack looks very good and interesting. It does fit with the video, the colours reminded us of the kaleidoscope effect in the video. To improve they could have made the back cover more eye catching as compared to the front it does look a bit dull, they could have solved this by just adding more colour to the back.
- Magazine advert- The advert fits with the genre of the music video but we didn't think that we would link the advert to the DVD. To improve the advert they could have linked it their digi cover as they are not obviously connected, they could have used the same font or colours.
u1-43
1. The post production decisions that have been used are effects, editing, sound track. The effects they used were green screen and colour corrector to add a visual effect that is pleasing to the eye and unique. They also used different editing techniques. These were mainly jump cuts as these looked most effective to fit with the music genre. Finally, they had a music sound track in the background that the video was based around.
2. These decisions had a positive effect on the final product. It helped to give it a cutting edge and make it look a neater project. This helped the product to be more successful and fit in with the genre.
3. The post production skills that need to be developed are the ancillary texts. I feel these are weak and could be improved. We feel that they are too basic and should include more. They could be more relevant to the genre and could also be of a higher quality that would fit in with the music market.
4. I believe that they have used the effects post production skill better than us. This could be because their song choice was more relevant to the effects on offer but even so, they maximize this opportunity and used it to great effect!
5. I feel that they could improve the ancillary texts by adding more to them and using photoshop to a greater extent and using all that it has to offer.
2. These decisions had a positive effect on the final product. It helped to give it a cutting edge and make it look a neater project. This helped the product to be more successful and fit in with the genre.
3. The post production skills that need to be developed are the ancillary texts. I feel these are weak and could be improved. We feel that they are too basic and should include more. They could be more relevant to the genre and could also be of a higher quality that would fit in with the music market.
4. I believe that they have used the effects post production skill better than us. This could be because their song choice was more relevant to the effects on offer but even so, they maximize this opportunity and used it to great effect!
5. I feel that they could improve the ancillary texts by adding more to them and using photoshop to a greater extent and using all that it has to offer.
What post production decisions can you see they have used?
In this video we can see the use of black and white filter and fading transitions. There was also the use of freeze frames showing pictures of the singer and her boyfriend. This gives the video a better sense of narrative as it presents a story alongside the main aim of the video of selling the artist. It also makes the scene
What impact have their decisions had on the final product?
The black and white creates a dreamy feel which corresponds with the songs genre. The still images create a montage effect, which gives a sense that time has pasted and that the character is reflecting on her relationship. This is the same effect that the black and white filter gives. The black and white filter also makes the audience feel relaxed and calm this replicates the mood of the song.
Which post production skills do the group need to develop?
There could be some more interesting graphics/alternative narrative alongside.
Which post production skills have they used more effectively than you here?
They have been a little more tasteful with their use of post production skills as the nature of their song suited a simpler, more artistic video. We used a lot of effects which made the video a lot more confusing. However, this is the effect we were going for.
Look at the groups ancillary products - what could they add or improve
The ancillary products reflect the video well, the black and white minimalist approach works well.
There is also a good correlation between each of the ancillary products which has come out nicely. Each product sticks to the simple/minimalist feel which gives it a good overall theme.
In this video we can see the use of black and white filter and fading transitions. There was also the use of freeze frames showing pictures of the singer and her boyfriend. This gives the video a better sense of narrative as it presents a story alongside the main aim of the video of selling the artist. It also makes the scene
What impact have their decisions had on the final product?
The black and white creates a dreamy feel which corresponds with the songs genre. The still images create a montage effect, which gives a sense that time has pasted and that the character is reflecting on her relationship. This is the same effect that the black and white filter gives. The black and white filter also makes the audience feel relaxed and calm this replicates the mood of the song.
Which post production skills do the group need to develop?
There could be some more interesting graphics/alternative narrative alongside.
Which post production skills have they used more effectively than you here?
They have been a little more tasteful with their use of post production skills as the nature of their song suited a simpler, more artistic video. We used a lot of effects which made the video a lot more confusing. However, this is the effect we were going for.
Look at the groups ancillary products - what could they add or improve
The ancillary products reflect the video well, the black and white minimalist approach works well.
There is also a good correlation between each of the ancillary products which has come out nicely. Each product sticks to the simple/minimalist feel which gives it a good overall theme.
Tuesday, 10 May 2011
Is Nicki Minaj's video 'Super Bass' creative?
Yes
The video takes influences from other artists such as BEP (I Got a Feeling) and Aqua (Barbie Girl).
She twists standard features, such as making the motorbike out of ice. The colours and other cartoony features reflect the specific artist as an individual.
No
The video is fairly standard for a modern hip hop female video in that she is shown in a sexual way with male extras. The outfits are also provocative, and she is shown on a motorbike, which is a male fantasy.
The video takes influences from other artists such as BEP (I Got a Feeling) and Aqua (Barbie Girl).
She twists standard features, such as making the motorbike out of ice. The colours and other cartoony features reflect the specific artist as an individual.
No
The video is fairly standard for a modern hip hop female video in that she is shown in a sexual way with male extras. The outfits are also provocative, and she is shown on a motorbike, which is a male fantasy.
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