U1-45

What post production decisions decisions can you see they have used?/What impact have these decisions had on the final product?
A Black and White Filter has been used, it was a good decision because it helps fit the audiences view on the conventions of the music genre. The impact it has is because it follows conventions even though the audience expect this which is also what they'd want to see, if it was anything other it wouldn't appear as successful. We feel that cutting the music on a beat change worked really well on this music video because they're smooth and subtle transitions which fit with the music style. Also we think that the animation was placed in the right places. The visuals would match the lyrics. Which being one of Goodwin's points is rather important as it makes the song's lyrics more emotional and appear meaningful towards the audience viewing it.


Which post production skills do the group need to develop?
They have used several shot types used in this music video which work really well, however more cuts are needed, as music videos genuinely have around 130 cut's.


Which post production skills have they used more effectively than you have? 
The animation within the music video we believe is amazing. we can only compare this too our i-stop motion parts in our music video. However we just used photograph's, where as U1-45 clearly done this in a far more time consuming and creative way. We also used black and white, but this was only for the I-Stop motion, we deicided this becuase we wanted to represent a 'flashback' and separate it from the rest of the music video's narrative. If our video was all in black and white we dont think it would have been as successful to our genre becuase we wanted a everyday feeling to it and also the flash backs would not be differenciated to the rest of the video.



Look at the group ancillary products, what could they add or improve?
Our opinion on the ancillary tasks are that they do fit the conventions of the genre well, the black and white idea really works well. Using stills from their music video also helps promote  their image and gives the audience an idea of what to expect. However one thing we did notice was the continuity of images and font style. We noticed that the poster has a different font for 'Vincent, Vincent and the Villains' to the DVD Cover. Both fonts appear to fit the genre, however we believe it should have been one or the other. Also we think there are too many fonts in total. Maybe one for the name and one style for everything else, with quotes in the same font but maybe in italics. Also consider position of the fonts.