U50 post production evaluation

1) What post production decisions can you see they have used?

• split screens- appear near then end
• during split screens- mirrored effect
• kaleidoscope effect near then end
• word on appearing on screen
• use of shot decisions- lots of location
• fades/transitions from cuts

2) What impact have these decisions had on the final product?

• split screen/mirror/kaleidoscope- This decision did not fit the genre convention but it works/looks good and interesting. Adds something visually interesting and different for the audience.

3) Which post production skills do the group need to develop?

• variety of shot types-most are mid shot
• framing of shots-central
• could have developed the effects more throughout the video (more regularly) as most appear towards the end of the video.

4) Which post production skills have they used more effectively than you have?

• they used split screens with the addition of another special effect-mirror-this means that they were more effective in creating a different looking video. Split screens add interest but with the addition of the other effect, this then increases the effectiveness of the split screens.

5) Look at the group's ancillary tasks- What could they add and/or improve?

• Digipack- the effect on the cover of the digipack looks very good and interesting. It does fit with the video, the colours reminded us of the kaleidoscope effect in the video. To improve they could have made the back cover more eye catching as compared to the front it does look a bit dull, they could have solved this by just adding more colour to the back.
• Magazine advert- The advert fits with the genre of the music video but we didn't think that we would link the advert to the DVD. To improve the advert they could have linked it their digi cover as they are not obviously connected, they could have used the same font or colours.