Tuesday, 3 May 2011

Using conventions- Example question

Has using conventions from real media texts in your work enhanced or impeded your creativity?


Music Video
-Goodwin's points were useful as an outline to help us with our product;
- Voyerism: using lots of close ups
- selling the artist- classy with apperance and mis en scene, and content
- music and visuals- editing changed on beat
- lyrics and visuals- we didn't follow
- genre- stuck to it with minimal locations etc
- Intertextuality- didn't do that in the sense of advertising products, however, we did get influenced by other video's in the genre such as Leona Lewis, Rihanna and Alicia Keys.

Although Goodwin's points were useful we decided at times to put our own 'spin' on it to make it slightly less conventional. In addition to this as we had a target audience we had to include conventional ideas. Because of this our creativity wasn't impeded as we still had a broad selection of ideas and possibilities within each of Goodwin's points. We were also given a lot more time to work of our planning and filming of our video which enhanced our creativity.


Thriller
We went against conventions as we wanted the audience to think about the storyline more.  Unlike the children's film we were given a choice with the location. In addition to this we were given more time to film.

Children's film- we followed conventions because that was a target audience that you can't really change because of the age group and certificate. In addition to this, as this was our first project we weren't allowed to experiment with location, we had to film within school grounds. Also, we were only given one lesson to film the whole of the opening which meant that we were impeded with our ideas.

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